Our Expertise

Explore why participant experience matters beyond incentives—how it shapes data quality, trust, and insight in online research interviews.

who whii is for

In today's rapidly evolving landscape, technology and artificial intelligence (AI) are redefining qualitative research. From enhancing transcription accuracy to automating data analysis

Are you ready to unlock the secrets to your customer's mind? For start-ups and small businesses, mastering the art of customer discovery interviews is crucial.

Qualitative data analysis is both an art and a science. For anyone gathering insights, it’s about uncovering the underlying themes and stories hidden within your data.

here is no problem, unless you're doing it wrong. What? How can I "empathy" wrong, you ask? Empathy has been a steadily rising topic over the last decade+ (Google Trends). And, Fun Fact: empathy searches spike every September

There's been a lot said about the new, record-breaking Barbie movie, and I will add one more take on it. Spoiler alerts all the way through.

This elder millennial graduated university into a weak job market and tight client budgets during the peak (the bottom?!) of the late 2000s recession.